Learning from CII Innovation Conference
Gravity
- Organizational Gravity
- Industry Gravity
- Country Gravity
- Cultural Gravity
Organizational Gravity
Walt Disney created history by creating the animation movie ‘Three Pigs’. The success was phenomenal. What was the natural way to repeat the success ?? PIGS – Part II happened and it bombed miserably at the box office. Walt Disney and his team came back to the drawing board , brain stormed extensively, they realized PIGS do make money and PIGS – Part III happened. Again it failed miserably. The gravity here is to stick to a success formula, what worked earlier is no guarantee that it will work in the future. Disney being Disney did not give up and then Snow white and the seven dwarfs happened. What are we doing to change PIGS to SNOW White ?? Break out of ‘More of the same’ approach. Local examples are Tata’s entry into jewellery by means of Tanishq and ‘Steel Retailing’ by Steel Junction
Industry Gravity
The circus industry was facing a big threat and it was on the verge of closing down. Cirque de Soleil redefined by using humans as performers. It uses a story line for each performance and made it into a format that can be taken to anywhere both in terms of physical mobility and in terms of emotional content offered to audience.
Country Gravity
Singapore when freed from Malaysia was in need of huge image makeover. They wanted to create the best airline in the whole world out of nothing. They could not afford new and stylish planes. Instead they decided to bring on something called ‘In Flight Experience’ and that turned the definition of passenger experience in flights completely 360 degrees. Singapore Airlines has managed to keep that leadership in ‘In Flight Experience’ from inception
Cultural Gravity
Samsung wanted to create the world’s best experience in consumer products. Culturally Koreans always took the best of everything from the best in the world (example : Best of designs from Italy,US) and assembled their product. Suddenly someone asked ‘ What is korean’ in this and that turned on the heat. They decided to be the best designers in the world and hired the best in the world to educate, train their people on design and today their products are competing among the world’s best in their design.
Some of the above are forces that we need to get out and when we say ‘Out of the box’ we need to think which of the above boxes we are stuck inside and then move on.
What some companies then do to get out of these gravity ?
Stay Tuned and Have Fun.
Interesting factors.
Recently i came across a book on “European commission Innovation policy” dated back to 1980s. Read first few sections only. The commission was mainly formed to resurrect the economic success of the EU members amidst raging competition from US and Japan. Among other key factors highlighted on why the Current Europe (at that time when the commision was formed) is not as innovative as it was in the past, the professionals culture/attitude development/changes over a period of time was also a concern that impedes innovation progress.
Because everyone now starts talking innovation, innovation..innovation..including people, TV, newspapers and other media… i had some form of realization after seeing that book, different parts of the world were doing studies, action items on innovation since a long long time and continues to do so even now?
So somehow i am inclining to think being innovative “is a way of life” for those who willingly enjoys the steps/methods/process day-in and day-out be it failure/successful.
Ending with couple queries
1. Does the participating professional teams “really enjoys the innovation process or mainly enjoys the fruits of innovation?”
1a. Which is bound to generate better results 🙂
2. Are teams now forced (by direct and indirect aspects) to being innovative rather than groomed/prepared to being innovative?
2a. Which is bound to generate better results 🙂
Have a nice day.
Bye for now !
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1 sounds better.
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Learnings from Intel dev conf:
4 Key Innovation trends among 11 global trends:-
1. Devices (handhelds, PC, TV among others) – improving and increasing capablities of various types of devices & applications on various domains eg: like rural healthcare & other e-services
2. GUI to NaturalUI
3. Cloud
4. Social Networking (widgets integrations on different aspects of life. Eg: Weighing machine automatically updates weight data on twitter whenever the overweight husband weighs himself so his wife and family can track his progress)
Innovation cycle:-
New Software –> New Devices –> New Users & New Usage –> (Back to New software) and the cycle continues.
On Parallelism design:
Essentially – this calls for using new programming model/style – thinking in terms of possible parallel operations/tasks rather than threads. this means – even within a thread there is good scope for operation parallelism.
Utilizing the cores in a better way by treating the various operations as parallel whenever possible.
Eg:
if a huge array x is copied to array y and tere are not dependencies between the subsequent copy then the array itself can be segmented such that each section of the copy can be handled by 1 core or virtual processor, parallely.
3 methods are available to achieve best utilization of the cores
1. compiler extensions provided by Intel compiler – CILK which informs the compiler to insert parallelism code in context of the code.
– Supported for windows
2. Threading building blocks
– Supported for windows/Linux
3. Array Building blocks – Future
– Supported for windows/Linux
Overall useful session for people who are planning to use more than quad-core in there deployments and want to have a uniform utilization of the idle processor cores.
Enjoy 🙂
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