Our Iceberg is Melting

Our Iceberg is Melting: Changing and Succeeding Under Any Conditions – John Kotter, Holger Rathgeber

• Create a Sense of Urgency
• Help others see the need for change and the importance of acting immediately.
• Pull Together the Guiding Team
• Make sure there is a powerful group guiding the change-one with leadership skills, credibility, communications ability, authority, analytical skills, and a sense of urgency

• Develop the Change Vision and Strategy
• Clarify how the future will be different from the past, and how you can make that future a reality.

• Communicate for Understanding and Buy In.
• Make sure as many others as possible under-stand and accept the vision and the strategy
• Empower others to act
• Remove as many barriers as possible so that those who want to make the vision a reality can do so.

• Create some visible, unambiguous successes as soon as possible.

 Don’t Let up

• Press harder and faster than the first successes. Be relentless with initiating change after change until the vision is a reality.

• Create a New Culture
• Hold on to the new ways of behaving, and make sure they succeed, unitl they become strong enough to replace old traditions.
• The role of thinking and feeling
• Thinking differently can help change behavior and lead to better results.
• Collect data, analyze it.
• Present the information logically to change people’s thinking.
• Changed thinking, in turn , can change behavior

• Feeling differently can change behavior more and lead to even better results.
• Create surprising, compelling and if possible visual experiences
• The experiences change how people feel about a situation
• A change in feelings can lead to a significant change in behavior