Our Iceberg is Melting: Changing and Succeeding Under Any Conditions – John Kotter, Holger Rathgeber

Set the Stage
  • Create a Sense of Urgency
  • Help others see the need for change and the importance of acting immediately.
  • Pull Together the Guiding Team
  • Make sure there is a powerful group guiding the change-one with leadership skills, credibility, communications ability, authority, analytical skills, and a sense of urgency
Decide what to do
  • Develop the Change Vision and Strategy
  • Clarify how the future will be different from the past, and how you can make that future a reality.
Make it happen
  • Communicate for Understanding and Buy In.
  • Make sure as many others as possible under-stand and accept the vision and the strategy
  • Empower others to act
  • Remove as many barriers as possible so that those who want to make the vision a reality can do so.
 Produce Short-Term Wins

  • Create some visible, unambiguous successes as soon as possible.

 Don’t Let up

  • Press harder and faster than the first successes. Be relentless with initiating change after change until the vision is a reality.
 Make it stick
  • Create a New Culture
  • Hold on to the new ways of behaving, and make sure they succeed, unitl they become strong enough to replace old traditions.
  • The role of thinking and feeling
  • Thinking differently can help change behavior and lead to better results.
  • Collect data, analyze it.
  • Present the information logically to change people’s thinking.
  • Changed thinking, in turn , can change behavior
  • Feeling differently can change behavior more and lead to even better results.
  • Create surprising, compelling and if possible visual experiences
  • The experiences change how people feel about a situation
  • A change in feelings can lead to a significant change in behavior
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